Strategic marketing planning as an Essential Marketing Tool Essay

Strategic merchandise planning as an Essential Marketing Tool - strain ExampleStrategic Marketing Planning Strategic marketing plan is a management mental process leading to a marketing plan (McDonald, 2008, p.7). It is a systematic approach by managers that includes the written or detailed plan of the current status of the company, its goals, and how to attain it. The company obtains information about the mission control and corporate objectives analyses the financial performance of the company through the marketing audit reviews the strength, weaknesses, opportunities, and threats forecasts the marketing impact sets marketing objectives and strategies estimates the anticipated outcome classifies alternative plans and mixes and projects the budget needed. Marketing planning is requirement for business establishments that aim to extend to competitive advantage, which is limited to establish brand, build, defend, and maintain. To achieve competitiveness, firms must(prenominal) employ techniques or models such as porters beers generic competitive strategies. Generic Competitive Strategies Porters Model was developed to win the firm to gain competitive advantage through following the suggested strategies. The famous hypothesis of Porter is stuck in the middle when firms failed to engage one of the strategies such as differentiation, cost leadership, focus, or combination as illustrated in Figure 1 below. The model of Porter is determined by the forces in the environment that have a direct influence to the firms competitive stake. These are threat of new entry, intensity of controversy among existing firms, pressure from substitute wares, bargaining power of buyers, and suppliers (Ormanidhi & Stringa, 2008, p.57). Porter argues that companies must examine its competitive position so that they will know their strength and weaknesses that would form into strategies for defensive or offensive actions. Figure 1 Porters Model * Grant 1998 cited in Kossowski , 2003, p.6 Differentiation This is one of the business strategies that Porter identifies in the framework. Differentiation is the firms strategy to produce unique products or services (Allen, 2006, p.434). This strategy is essential when the companies objective is to build customers loyalty because it satisfies the customers needs and preferences. The product or service is designed based on the customers wants hence, it produces satisfaction. The customers are concerned with the product quality, features, or after-sales support that increases their value. It results to the authoritative perception of customer regarding the quality of services the company rendered. Due to additional expenses caused by differentiating products, the company must charge a premium price to return its investment. Regardless of this, perceptive customers prefer quality in terms of delivery system, product, and services. Thus, this strategy is limited to customers who are willing to pay despite the higher price. However, product differentiation is relevant in establishing a brand name for its recall. The differentiated products influence the customers perception of the firms variety with their competitors. In addition, it eliminates price conscious consumers by focusing on unique products. The research literature is concerned with the widely accepted and used model designed by Porter. Akan, et al. (2006, p.45) include the tactics that managers must utilise in applying this strategy that will

Violence against Women Dissertation Example | Topics and Well Written Essays - 2500 words

Violence against Women - Dissertation ExampleThe forcefulness experienced by women ordure take a variety of forms, and the main ones include domestic violence, familiar assault and rape, women trafficking and prostitution and sexual harassment. In some cases, the violence experienced by women can be verbal, sexual or somatogenic in nature, but in all its forms, it violates a womans sense of being or the body, irrespective of ethnicity, race country of origin or age. It is important to emphasize the fact that violence against women is a gender-based issue because it is a direct effect and consequence of the discrimination of women it is an issue that needs to be communicate within a gender-equality framework. Globally, the problem of violence against women is a major issue of discussion, mainly because it has been found to be a major cause of physical disability, depression, and alcohol and drug abuse. The violence experienced by women has too been directly attributed to increas es in social costs, including those incurred in visiting medical facilities for about double the normal times. Ellsberg and colleagues describe the findings of a multinational study done by the World Health Organization (WHO), which showed that domestic violence is a confirmed cause of ill health and a reduction in life prediction among women globally (1165). It is very difficult to give an accurate estimate of the number of people affected by domestic violence among other forms of violence experienced by women, and this is because many cases are not account (Wilcox 723).

Skyfall Essay Example | Topics and Well Written Essays - 750 words

Skyf all(prenominal) - Essay ExampleA good film will undergo multiple scripting and deliberations on the most effective elements that are likely to make it a classic piece. From the graphics, the scenes, the background setting, color, soundtrack and lighting, are examples of decisions that the ware has to decide on befor5e the movie can be cast. In short, the team does not wake up one day and go to the field to shoot a movie. Common decisions they have to make intromit the cinematic and theoretical elements of the movie. In differentiating between these two elements, this paper will analyse the film Skyfall that features pack Bond, Javier Silva, Gareth Mallory, Eve, Severine, Q, Tanner, Patrice, Kincade and M. From the filming of the Skyfall, the director portrays a series of cinematic and theoretical episodes, making the audience get the olfactory sensation of watching a film that still can be referred to as a play. The film begins with a cinematic element in a chase where Patri ce an agent of Silva is in a tempestuous pursuit from Bond. This takes place after a raid of the M16 offices and crucial information is stolen. However, Bond is shot by Eve his colleague and falls into a river. This dramatic turn of events is prompts others to think that Bond died from the shot. Theatrically, the movie portrays discordant characters that are in the cast, with unveiling of undercover agents deployed by the NATO in dangerous places. However, the setting is yet once again replaced by a cinematic setting where Bond re-emerges from a beach, safe and ready to confirm on with his mission (Wilson, 2012). Bond picks up with his mission of tracking Patrice and retrieving the hard disc containing information about the mystical agents operations. From the trip to Shanghai to casinos in Macau, he desperately searches for the accomplice. This search and the various encounters of Bond with agents working for Silva, some(prenominal) Cinematic and Theatrical elements are portr ayed. When Patrice and Bond start a vex after the killing of M16 agents, medical specialty is played all the way to the moment when Bond overcomes Patrice who falls of from the storied building. The music does not yet make the scene interesting but also creates a cinematic element. After a foresighted search of Patrice, Bond finds him at a casino in Macau. The two rivals start yet some other weightlift in which music is played as they engage in a heated fight that is a measure of strength and wits. Music is also played all through this scene in order to pass time. The scene would have appeared boring as little was said by the two. Therefore, to keep the viewer engaged and as a way of killing time, music was played (Wilson, 2012). In the fight between Bond and Patrice at the casino in Macau, a cinematic scene is created when the two reckon off each other in presence of animals. The appeal of this to the audience is interesting and captivating too. To win the hearts of the aud ience, the directors make the Bond character strong and therefore this entices them to stay by his side as he hunts and kills the bad people. This is too cinematic. On the other hand, a few scenes from the film portray the mental representation part of a film. In Macau where Bond tracks Silva, Bond gets into a fight with agents of Silva. He fights them, killing all of them. Although this reveals him as a strong character, his ability to do so single handed is questionable by the

Fair Values in Accounting for Financial Instruments Essay - 2

Fair Values in Accounting for financial Instruments - Essay ExampleAlong with the depth development of financial instruments and fair value accounting practices by national standard setting bodies in many countries, fair value measurements have helped to create a more accurate representation of fact. Because of this, the FASB, IASB and other agencies continue to improve the recognition and measurement standards of financial instruments. For instance, in 1990, Richard C Breeden, the chairman of the SEC pointed out that historical cost for financial reporting does not help to prevent and/or defuse financial risk. As such, fair value accounting should be interpreted as the measurement of financial instruments (SEC, 1990). Although many people support the implementation of fair value, the debate round this has not stopped and has become fierce especially after a financial crisis.As meaning of providing an example, FASB No. 157 provides a definition of fair value as the price that woul d be received to distribute an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.(Deans, 2007) There also have another defines set out by IASB including IAS 32 (presentation of Financial Instrument) and IAS 39 (recognition and measurement) which Fair value is defined as the amount for which an asset could be exchanged, or a liability settled, between knowledgeable, willing parties in an arms length transaction. (IASB) IAS 39 defines fair value slightly differently from SFAS 157 (Laux & Leuz, 2009).Firstly, the information provided by the fair value accounting manner can be considered as more relevant. Generally speaking, such information should satisfy the requirements of relevance and dependableness at the same time. Brath explains the quality characteristic of accounting information. In this way, he proposes that it includes reliability, relevance, predictive, timely, neutrality, comparability, etc. (Ball, 2006). Historical cost

Thomas Hobbes Essay Example | Topics and Well Written Essays - 500 words - 3

Thomas Hobbes - Essay instanceOnly societies and governments stop this from being a constant state. This is a sort of fiction, since Hobbes points out that this has never in reality happened in history. However, it helps to explain why people in countries often suffer from mistrust, violence and criminality. This state of genius is central to Hobbes view of the world. This reason this is not a reality is because it is blocked by fear and reason. causal agency is how man knows how to escape from the state of nature and this is how the pictorial laws are created which allow man to live in peace.Hobbes then develops his ideas on the laws of nature. This works against the destructive nature of the state of nature and helps man to reserve peace and stability. These laws are instinctive to man and are obtainable though natural reason and philosophy. The foremost law is the law of peace and divides into the seeking of peace and the right to defend ourselves from violence in parliame ntary law to maintain peace. The second law is connected to peace and states that we give up certain rights, such as murder, in order to avoid continuous warfare. People mutually give up their rights and this becomes a contract, which is the footing for moral obligations. The third law, therefore, requires us not just to make such contracts, but to respect and hold them. These first three laws are the essential way in which continuous war can be avoided. Hobbes then outlines a number of other associated laws which contribute to maintaining peace. All these laws can be summarised as avoiding actions which an psyche would not want performed against themselves. God ultimately rules over these laws.Hobbes then explores how the contracts work. There are two divergent types of person who can be involved in a contract natural and artificial. Hobbes defines a natural person as one who uses their own words. An artificial person, rather, is one who uses the words of

Give an account of the main causes of the Trans-Atlantic Slave Trade Essay

Give an account of the main progress tos of the Trans-Atlantic Slave Trade and its impact on African societies - Essay Example177).The other cause of the craftiness was because the labor from Africa was cheap unlike the labor they employ to get back in the colonies. This therefore increased the trade even much as more laborers who were cheaply bought in auctions and ship paddocks were easily getable. The higher the demand, the more the Africans were captured in Africa and shipped over only for them to go and become knuckle downs being mistreated and humiliated by their white employers and being worked mercilessly and tirelessly.The other cause was that the African traditional leaders such as the chiefs wanted prosperity and they sought it through merchandising off nearly of their people to the European traders to be shipped over as slaves in return for getting riches such as ivory, gold, beads, clothes, shoes among others. These goods they were given in exchange with the slav es were not commonly available and hence brought about not only wealth but prestige and more power to the leaders.The slave trade caused conflicts among the African themselves splitting some communities, resulting into deaths and permanent rift that is still present in some West African states to present. These conflict were brought about because he slaves were captured during raids of communities and once the raid took place, then conflicts between the communities ensured resulting in more fighting, death, destruction of property and political system among other negative consequences (Green, 2012, pg. 179).Male slaves that were muscular and indefatigable were the ones sought after to be sold and this happened in large numbers as slave trade was at one point the main source of export in West Africa. This resulted in disproportion in the male population as well as break-up of the traditional family setup as women were forced to be the heads of households as well as offer security to their homesteads in addition to being the bread winners. Without knockout males, the Africans became vulnerable to attacks as well as dwindle in farm

Principled Investigations Essay Example | Topics and Well Written Essays - 1000 words

Principled Investigations - Essay ExampleWhen the suspects ar arrested the law of nature back search them for anything they might use to help them escape or for evidence relating to the offense that has led to their arrest. (Schmalleger, 2002) The police should normally arrest if they have a valid arrest warrant. However, there are some situations where they washbasin affect an arrest without a warrant. The instances include where suspects are in the act of committing veritable offenses, they have well-founded grounds for suspecting commission of certain offenses, they have reasonable grounds for suspecting one has committed certain offenses, suspects are about to commit certain offenses and they have reasonable offense for suspecting that one is about to commit certain offenses. ...The right to legal advice can be delayed in very serious cases and the police keep should not exceed 24 hours without charging suspects. There should be counsel present in the cause of a serious i nvest and where one is to be interviewed under caution. (Schmalleger, 2002) Charges and Elements The Crown Prosecution Service ( bike) is entitled by law to draft a charge sheet and present it before a court of law. The charges that the CPS can lodge against the defendant in this case scenario are provoked arson contrary to department 1(2) as read with section 1(3) of the Criminal Damage Act, 1971. In the alternative, the CPS may lodge the charge of racially aggravated arson, contrary to section 3 of the Criminal and Dis direct Act, 1998. The maximum penalty for aggravated barbarous damage and arson is life imprisonment. The CPS must, therefore, prove the actus reus and mens rea of the defendant in order to link her to the offenses. (Archbold, 1985) The elements of the felony of aggravated arson include those of simple criminal damage with the additional element of intending or being reckless as to the endangering of life. A person is guilty of criminal damage if they intentionall y or recklesslydestroy or damage property belonging to another without lawful excuse. The actus reus of aggravated criminal damage consists of destruction or damage, property, belonging to himself or another and endangering life. (Archbold, 1985) There is no statutory rendering of destroy or damage, however some principles have emerged from case law.

Using a modified social story to decrease disruptive behavior of a Article

Using a modified affable story to decrease disruptive behavior of a child with autism - Article fashion modelThere argon different rules to using affectionate Stories, each having their own strengths and weaknesses when habitd with children. As children with autism are mostly visual learners, various mediums can be used when doing the mixer Stories. In some examples, multimedia system was used, though the effects of this method acting were inconclusive, as were many other methods in Social Stories. Just as each child is different in their autism, they will also be different in how they come on and take heed to the Social Stories.While, during the research, the behaviors of these children have decreased, on that point is still no definitive one method that movements trump out. Each child will need to have their own individual Social Stories methods if teachers, parents, and researchers akin want to see any changes in their behavior. The use of verbal reminders throughout t he sessions, though, proved to have much of an effective in quickly discouraging misbehavior, as shown through a study by Ivey et al. (2004). However, this method of verbal repetition might not work as well in other methods of the Social Stories, and may not be as effective on children with autism as a whole. Again, what works best for each child depends solely on each child.The use of Social Stories seems to me to be a assure method of instilling in autistic children the proper behavior to use in a social setting, such as in a classroom. Various methods have been tested and have been proven to work and be beneficial to a childs life and education. Unfortunately, as there are many autistic children, there must be equally as many methods of Social Stories, since each child is different in their learning and comprehending, though they do share the common aspect of being visual learners.It is obvious that the Social Stories methods do work, it is just a matter of deciding which metho d works best for which autistic child. The use of verbal prompts and reminders has shown to be most effective, so

What fueled the bitter history with regard to India and Pakistan with Essay

What fueled the tartness history with regard to India and Pakistan with relation to government and political beliefs - Essay ExampleThis brief mention of vindicatory some of the issues between India and Pakistan is honest a preview of the intense rivalry between the two countries. And we havent flip-flop surface reached the pre-colonial era for discussion coin bank now. The bitter past, put forward and future of Indo-Pak relations is a reality that tin not be ignored. The sheer magnitude of the number of disputes between India and Pakistan can not be denied. except beyond this ignorance and denial, one can safely delve into the past and analyze why it happened in the number one place. The aim is then not to question any event or wonder what would be the present situation if any past event such(prenominal) as the 1971 separation of East Pakistan had not taken place. The aim is to provide insight and examine the factors behind facts such as colonialism and the partition of t he sub-continent and understand their portion on the present and the future of India and Pakistan and, in turn, the entire world.The eventful history of India and Pakistan gives plenty of reason to charge to their bitter rivalry. The wars fought in 1965, 1971 and 1947 are a testament to this so are the various bombings that each countrys intelligence service agencies have planned on each separates country (Crossette, 2008). Both countries have constantly bombarded each some other over the line of control and escalation of forces at the border to mount pressure on each other has become a frequent course of action. Kashmir still remains disputed dominion with no abbreviate of resolution in the coming future. Even the control of environmental resources such as water and its mathematical function (Indus Water Treaty) have been a cause of concern and argument for each country. It is important for Pakistan because India controls the disputed territory from which flows the most vit al asset to mans existence i.e. water. This brief mention of just some of the issues between India and Pakistan is just a preview of the intense rivalry between the two countries. And we havent even reached the pre-colonial era for discussion till now. Based on research, the writer of this paper believes that perhaps one of the most important contri unlessors to the partition and in turn, the rivalry between India and Pakistan is the colonialism of the Hindus and Muslims (Alavi, 2002). That is not to say that the entire future of Indo-Pak relations is to be blamed on the East India Company or the British Empire but, it is hard to deny that the British are amenable for sowing the seeds of rivalry from as far back as the start of operations by East India Company. The author contends then that there are various factors behind the bitter Indo-Pak rivalry but the most glacial is the colonialism and subsequent, ill planned exit by the British Empire in 1947. The British occupation in th e sub continent not only created differences between the various segments of Hindus and Muslims but also left some(prenominal) issues unsettled, such as the accession of provinces (e.g. Kashmir) to either country. It is also believed that the nature of Muslim party politics was such that they followed onto the post-partition period till today and that the bitter history has been etched into the political relations of both countries thereby making the process of reconciliation extremely difficult. This paper will therefore address several issues or differences created by the East India Company and the subsequent British Rule in considerable detail. The first of these issues was the change in official language from Persian to English this change created drastic differences between the 19th carbon ashrafi (upper class) Muslims and Hindus who were in competition against each other for state jobs (Alavi, 2002). At this point, it is important to shed some low-cal on the salariat, who are defined by Hamza Alavi (2002) as an auxiliary class that was not the biggest class but certainly the most articulate class in the pre-independence era. These salariat were professionals that were able to get through higher knowledge because of their familys income status. They held important state positions as lawyers or doctors and in other fields as well. The 19th century salariat began to lose key positions in the state

The pros and cons of globalism Essay Example | Topics and Well Written Essays - 2500 words

The pros and cons of globalism - Essay practice sessionIt extends to all forms of activities such as commercial, financial, or even religious as head as cultural. such(prenominal) a development over the years has broadened the scope of human activities significantly thus giving elevator to higher consumer expectations. One of the key reasons behind the sudden spurt in globalisation is the range of technological innovations in the recent years, which has helped in transcending boundaries by breaking down barriers and made it possible for various businesses to claim shape and r distributively a wider audience. The fact that technological revolutions have single handedly revolutionized the global arena has been document by various authors and researchers alike (Langhorne, 2001). The internet revolution which has given rise to e-Business and e-Commerce has helped in creating global realistic communities These communities are known to display a strongly developed sense of awarenes s and play a vital role in participating in matters such as political as intimately as economic discourses, thus becoming a strong dominant force in enforcing their perspectives in matters related to public policies. The development of enterprise application systems, wireless communications technology as well as a range of effective business software have enab lead the businesses to cater to the large and varied requirements of their consumers, in the fastest way possible. People have now taken to shopping online and expect their orders to be shipped to them as fast as possible. The marketing department has found a new virtual principle for aggressively advertising their products, while the company management are now aiming to sell their products virtually. Global connectivity has grow the business hours and now provide for a new 24/7 working schedule thus, implying the fanaticism of competition in the global marketplace. Furthermore, technological advancement has also afforded various countries to enter into economic partnerships with each other for the provision of goods and services, thus paving way for international e-commerce (Tompkins, 2007). Globalization also signifies the tendency of businesses to cast their funds in projects and avenues which are beyond their national boundaries and venture into international territories, thus expanding their scope to divers(prenominal) markets worldwide. The proponents of globalization have termed such a change as a positive influence in particular with respect to the developing nations, who can now avail the opportunities afforded to them, to develop faster by co-coordinating with the industrialized nations. However, the opponents of globalization on the other hand, have countered this recent development stating that it acts as a barrier for a nations progress, questions its reign and paves way for the development of other nations by compromising / trading the local jobs for cheaper jobs off shore. This pap er on the Good and bad of globalism seeks to assess and analyze the perspectives presented by Thomas Friedman in his intelligence The World is straight and derive conclusions regarding the actual impact of globalization in contemporary times. The World is Flat Thomas Friedmans book The World is Flat examines and assess the various facets of globalization, and serves as a guide to those at the helm of personal business to analyze and introspect their policies and their resultant impact on the economies of their respective nations. Friedman states that there are various forces which has led the world to become flat. He has refers these

The Signifance of Susan King Taylor During The Civil War Research Paper

The Signifance of Susan baron Taylor During The polished War - Research Paper pillowcaseNotable among them was Susan King Taylor of Georgia, Sojourner Truth and Harriet Tubman. In April 1861, when Maj. Gen. David Hunter attacked Fort Pulaski, he freed all of the slaves in the area, including King. The unused found freedom became a spring board through which King was to serve in the accomplished War with profound effect3. Much of the reliable information on Kings roles and engagements before, during and after the civil War are self written in her memoir, A black womans civilised War memoirs Reminiscences of my life in camp with the 33rd U.S. Colored Troops, Late 1st South Carolina Volunteers. Susan King Taylor was born in slavery on August 8, 1848, on Grest Farm, Isle of Wight in Georgia. As a seven year old, King moved to Savannah where she lived with her maternal grandmother, it is while here that she was stolon encouraged to enroll in school and she eventually attended clan destine school4. She continued with her education until she was 14 when she escaped with her uncles family to the Union-controlled St. Catherine Island. The escape was enabled by the successful occupation of Fort Pulaski by the Union. Following the occupation, US Gen. David Hunter released all slaves and granted them freedom allowing Susies uncle to take the entire family to St Catherines island5. ... King get hitched with Sergeant Edward King of the South Carolina Volunteers, later known as the 33rd U.S. Colored Infantry. At just about the same time, she was chartered as the regiments laundress. This was her first opportunity to serve in the Civil War as she extensively travelled with the regiment a reckon that provided her with great insight into the intricacies of the War7. This factor is especially brought out in her memoir where she describes activities and engagements during the War in great detail. Though initially a laundress, King was later to become a nurse as the numbe r of injured soldiers soared and greater motif for specialized care arose, she would also serve as a cook for the regiment8. The conclusion of her involvement in the Civil War is intense, at least this is the impression one gets on reading through her memoir. obscure from the first few pages of the close to a hundred page memoir, the rest of it focuses on force life. Her host life evolves through two parties, self and the work and engagements of her husbands regiment, which she served in9. The first recount of her military involvement occurs in 1862 when she was relocated to Beaufort, South Carolina where she served as a laundress. It is here that she first witnessed the full extent of the War, she narrates of frequent battles and intersperses giving an account of both personal experience and the regiments activities. Although initially hired as a laundress, King did very little of this, this was majorly due to the immediate needs of the soldiers who required tutoring and medi cal examination care10. While serving in the War, she made use of every skill and knowledge she had gathered in her then tender life, she would spend time teaching the soldiers and

Hinduism, History of Christian Thought, and Greek Philosophy Research Paper

Hinduism, History of Christian Thought, and Greek Philosophy - Research Paper ExampleA study of the religious scriptures in Hindu mythology reveals assorted arrive ats of Krishna and its simultaneous worships. The figures of Krishna as the supreme manifestation of power have been portrayed in every form. three levels of Krishna mythology have been evident from the study of religious doctrines. The oldest and the most popular form of Krishna are evident in the oldest core of the Mahabharata. In Mahabharata Krishna is depicted as the son of the Vasudeva and Devaki. In Mahabharata Krishna has been portrayed to belong from the Yadava society and plays an implemental part in the war of Kurukshetra where he served as the charioteer of Arjuna. In the expanded version of Mahabharata we find Krishna as the avatar of Vishnu and the wisdoms of the Bhagwad Gita, The holy book of the Hindus are proclaimed through him. The form of incarnation of Visnu was assemble after 300 B.C.E which is p opularly known as the early Hindu period. After cc C.E. Krishna is depicted as the cowhand of Vrindavana and symbolizes as the passionate lover of Gopis and Radha in particular. This depiction of character of Krishna is found in Harivamsa and Vishnu purana. Other than a passionate lover Krishna he is portrayed as a slayer of demons. However in the Pre Aryan period there is no evidence of worship of Krishna. The first deuce images of Krishna as the chief of Yadava and the reincarnation of lord Vishnu settled from the area of Dwarka to Mathura. However the form of Krishna as the cowherd of Vrindavana is not there in the Bhagwat Gita. The divine power of Krishna is evident in the Vishnu purana from his childhood where he demolishes heterogeneous demons encountered by him. In Viishnu Purana however Krishna is not portrayed to take part in the war nor is a teacher of Gita. (Hopkins, p 99-104) The distinguishable form of Krishna often raises confusion. But the portrayal of Krishna in different forms in different era of Hindu mythology stresses on the fact that the presence of Krishna is there as a form of good source of energy and its presence cannot be ignored. The idea of re-incarnation of Vishnu as Krishna also is based on the same propositions as Vishnu is claimed to have ten other avatars. The Hindus have handled the different adaptations oh Krishna but worships them as a single force of power. The importance of historical study is important in understanding the theology of Hindu. The different forms of Krishna and its significance can be clearly understood by studying the different religious narrative in different times of history. The division of Hindu mythology is also very vast and should be analyse minutely to have a clear understanding of the proceedings. The depiction of varied character of Krishna in Vishnu purana and Gita shows broad link between them and helps to conclude that both of the characters are of the same person. Worksheet -15 1. The teachings of Athanasius were held as harsh by the church of Alexandaeria. His teachings tried to pry matters outside his domain which made him look unpopular. However his teachings were in favor of the council of Nicaea. He also used homousious and he believed that the divinity of the worlds would not have been possible by the divine involvement of god. His meltian opponents were Eusebius and Arsenius. He exiled to Trier to prevail peace between the church and the east and the rise of the hostility with the opponents. He refused to attend many types of council as charges would be stacked against him. (Frend, 524) 2. The council of Sardica took place under a series of events. Constantine was establishment the empire and he himself murdered his wife Fusta. The eastern frontier on the other hand was managed by his nephew. Constantine used his administrative skills to manage the empire. The importance of the council lies in the fact that the three brothers who were ruling had differe nt views. Constantine II and Constants promoted the views of Nicaea whereas Constantius was guided by the view of Eusebi. In order to prevent the difference of view and reach a

A written analysis of an ethical dilemma in health care ethics Essay

A written analysis of an ethical dilemma in health care ethics - Essay ExampleThe health care pains is one such organisation that tries to balance individual thought and critical thinking finish-making skills with ethical guidelines quite a little forth via laws, regulations, and company policies.Every person, regardless of his or her chosen career or lifestyle, will at long last be forced to make a decision in an ethical dilemma. This dilemma whitethorn be as simple as whether or not to tell a friend that he or she may be getting laid off from work or as difficult as deciding whether or not a person has the sense and capability of making a decision on his or her own regarding healthcare and treatment. Doctors often face scenarios such as these often. Generally, doctors can bit to laws and legal documentation regarding how to proceed with a course of action. For example, if a woman were to go to a infirmary with an extreme case of pre-eclampsia do the doctors work to save her life and the life of her child, or do they respect the patients wishes to be left alone.In this particular scenario, several people are involved in the decision-making process and several others hold stakes in the results of the decision once made. First, the catch has already been advised that without a caesarean, she will die. Additionally, without allowing the doctors to perform the caesarean, the mother has been informed that her baby will also die. The third stem of stakeholders in this scenario is the doctors treating Mrs. M. The Doctors face the difficult decision of forcing Mrs. M to endure a terrifying and difficult procedure, or allowing Mrs. M to make a choice that may kill both herself and her baby.Preeclampsia, sometimes called toxaemia, affects nearly tailfin percent of all pregnancies throughout the world (Cleveland Clinic 2007) this disorder is one of the leading causes of premature births and the difficulties that can go along them (Cleveland Clinic 2007, 2). T his is because when a woman acquires preeclampsia her uterus becomes deprived of oxygen due to the low amounts of blood commensurate to flow there. Some doctors believe that this spike in blood pressure is caused by poor aliment however to date there has been no specific cause defined.The only known cure for preeclampsia to date is to birth the baby. However, since many cases of preeclampsia become apparent merely half-way through a pregnancy, this may not always prove to be the best or most viable option (Cleveland Clinic 2007). If as well early in the pregnancy, some doctors can monitor the babys health and attempt to let the baby stop consonant in the womb for a longer period of time to develop more fully beforehand being delivered. However, in this particular scenario, allowing the baby to remain inside the mothers womb was not an option. The preeclampsia had already placed both the baby and the soon-to-be mother in danger of losing their lives. Allowing the child to remain inside the mother would surely kill both mother and child.A caesarean section is a procedure in which doctors can deliver the mothers baby through an incision made on her pregnant belly (BellyBelly 2007, 1). Essentially, quite than allow the baby to finish developing in the womb and be birthed vaginally, doctors believed that the best way to warrant safe delivery would be to cut

Lifestyles in Canada and Mexico Research Paper Example | Topics and Well Written Essays - 1250 words

Lifestyles in Canada and Mexico - Research Paper ExampleLifestyles be outcomes of some(prenominal)(prenominal) factors present in the environment or location of a group of masses including geography, weather, population, economy, government, and available congenital and man-made resources. All these factors affect the kind of lifestyle that will develop among the people. Geography and weather determines the activities that people do. These activities include work, hobbies and entertainment. Weather dictates the structure of houses, the way of dressing and the abundance of certain kinds of food. Weather along with geography wantwise determines the resources available. Economy and population controls the number and types of jobs available. Economy regulates the consumption and leisure activities of individuals. The government shapes the kinds of activities that the people are allowed to do. Both public and private endeavors are affected by the kind of control the government has on its people.The kind of lifestyle that the citizens practice reflects a great deal about a country and its circumstance within the globular arena. It reveals the economic stability or instability of a country and the degree of world(a) satisfaction that the citizens of a country have.The country with the most favorable lifestyle is determined by the valet de chambre Development Index (HDI) of the United Nations Development Program, which is published annually. The Human Development Index ranks countries according to the feel of life of its citizens which include criteria such as educational attainment, life expectancy and adjusted real income (Most and least Livable Countries UN Human Development Index, 2006). According to the HDI for 2006, Canada ranked sixth and Mexico ranked fifty-third (Human Development Report 2006). Canada, be high in quality of life indicates a high economic ranking in the global arena. Provision of free education to all its citizens, availability of a large supply and variety of goods like food and clothing, and provision of high disposable incomes to family earners by both public and private are indicators of a stable and booming economy. Mexico on the other hand is not as economically secure as Canada. There are schools which are government funded but are not enough for everyone so some are forced or by choice enroll their children in private schools which are rightfully expensive (Guide to living in Mexico). Not all consumer goods are consecrateable in Mexico. Consumer items like appliances, clothing, computers, audio/visual equipment, and cars are relatively more expensive in Mexico as compared to Canada. The benchmark used is the nourish of money against the cost of the goods mentioned for each country. Automobiles and real estate are also expensive in Mexico. unalike in Canada, because of the high disposable incomes of the people and the relative affordable costs of automobiles and real estate, they can afford reason ably large homes in low-density areas and highly stylish and functional cars (Connections Canadian Lifestyle Choices and the Environment, 2005). Canadians are very mobile because of their ready access to private automobiles. Public transportation meanwhile is more familiar and more practical in Mexico. Public transportation is made affordable in Me

Scope of Liability for Negligent Misstatement by Professionals Assignment

Scope of liability for Negligent Mis debate by Professionals - Assignment ExampleScope of Liability for Negligent Misstatement Test of Negligence Generally, for a claim of negligence to stand, one has to prove three elements. These elements are That there was a duty of complaint owed to the claimant by the suspect, That the duty of care owed was breached, That the breach caused reasonably foreseeable damage borne by the claimant These grounds maintain been applied for cuttings involving personal injury. But when it comes to negligent misstatement by professionals, this control test may not be appropriate, more so when it comes to the element of reasonable foreseeability. In Caparo Industries Plc V Dickman, Lord Oliver foresaw a situation whereby a professional would be open to a limitless scope of liability, if the test of reasonable foreseeability alone was applied, (Katter 2003, P. 1). ... A duty of care will only arise where the advice giver, expressly or impliedly, guaranteed the information user that he will exercise due care when making the required statement. The person giving advice must be in possession of supererogatory skills and judgement on which the claimant relied on. This will not suffice if according to the circumstances, it was undue for the claimant to rely on such a statement. The information giver, at the time of giving the statement, must digest known or reasonably expected to know, that the claimant was going to rely on the statement given. In the case of Hedley Byrne & Co. Ltd V Heller & Partners Ltd, the plaintiffs who were an advertising agency had suffered economic losses due to the negligent statement of the defendant bank about the financial standing of one of its clients. It was held that where there exists a special relationship and an somebody gives inaccurate statements where it was reasonably foreseeable that that information was to be acted on, liability could arise for losses sustained from that reliance. When it comes to the prerequisite of special relationship, liability restricted only to reasonable circumstances. This prevents a situation whereby multiple claims could be make against the same defendant who has made a negligent statement that turns out to affect many people. In order to restrict such multiple claims arising from the same misstatement, the court laid out the essential of special relationship in the case of Caparo Industries V Dickman (1990). These essential are That the maker of the statement knew that it would be communicated to plaintiff, whether named or unnamed. That the advice given was in relation to a particular transaction or one that is ascertainable. That the maker of the statement

Holy Roman Empire Essay Example for Free

Holy Roman Empire Es readThe spread of Lutheranism from 1521-1555 sinkred due to many reasons in adjunct to the lack of buckram central government. Other reasons include the fact that Charles V held many government agencys and in that respectfore had opposite priorities that were more significant than dealing with Lutheranism, the role of Fredrick the Wise and other Lutheran leaders and princes, and finally the pull in and popularity of Lutheranism which in the end lead to the strength and the growth of the Luther movement.Perhaps the other reasons would non have happened if there was non a lack of central government, which suggests that this was the most all-important(a) reason however it is clear that these reasons all interlink, for standard the princes may have never supported Luthers ideas if he did not appeal to them, thus leadership to the growth of Lutheranism. Due to the complexity of the causes it is intemperate to judge the most important factor, but it is fair to say that there was no stand-alone cause which guide to the spread of Lutheranism, but a range of contribute factors.Firstly, the lack of strong central government in the Holy Roman Empire allowed the spread of Lutheranism to occur with come on opposeion. This is largely due to the over 300 self-governing states, meaning that Charles stoop was limited. This princes autonomy meant that the princes had acquired sovereign authority in their own territories, and Charles had little authority. So when Charles attempted to act against rulers who supported Luther he name that Catholic princes did not support him as they were fearful of an increase in the Emperors post.This political division ensured the establishment of a Lutheran church, and his supporters and allies were up to(p) to capitalise on Fredrick the Wises actions and the absence of Charles V when he was dealing with other issues. Another example of the weakness was the Wahlkapitulation. This was also very limi ting for Charles, as he had to consult the Electors and the Reichstag on all imperial matters, for example in Augsburg in 1530 when the princes said no to him. It also meant that he could not bring in foreign troops, for example his Spanish troops, to possibly engage Saxony and arrest Luther.This gave Luther further protection on sack of the protection he received from Fredrick the Wise. In the 1530s peoples preferred to see the spread of Lutheranism than an increase in the Emperors power, which is due to increased regal particularism. So, all of these reasons ultimately lead to a spread of Lutheranism because the fact that the princes were gaining more power meant that they could make decisions for their own territories, and it became increasingly difficult for Charles to prevent them from becoming Lutheran.Charles V was very preoccupied during the period when Lutheranism was spreading, and ultimately it was not at the top of his priority list. The hostile priorities of Charles extensive yet fragmented Empire were a cause of weakness, thus linking to a weakness in the structure of the Empire. Even in cases of emergency he was not often able to devote his full attention to any cause because he had such a vast battleground to manage. Examples of Charles other priorities include Spain, France and the Ottoman Empire.Charles felt it was necessary to remain in Germany to make sure the legislation of Worms was carried out however he was forced to travel to Spain to deal with riots that had broken out there, meaning he could not return to Germany for another 8 years. He was also preoccupied with the on-going Habsburg-Valois conflict with France, which was fought in northerly Italy and demanded a lot of Charles attention. Finally the Turks were a cause of problem for Charles, as they were threatening Charles Empire hugely.Charles conflicting priorities meant that he could not devote attention to preventing the spread of Lutheranism. In comparison to the structur e of the empire, this was not as significant due to the spread of Lutheranism because despite it being out of control, Charles could have delegated other people to drive out his roles in other countries so he could focus on Luther, however the lack strong central government was a key structural issue in the empire and the determination of the princes was out of Luthers control.The role of Fredrick the Wise and other Lutheran princes was key in the spread of Lutheranism because Fredrick not except protected Luther in the years leading up to the Edict of Worms, but he continued to operate for Luther and promoted the religion that Luther stood for. He always suggested an alternative way instead of flatly disagreeing with the Emperor to still honor relationships stable. He argued that Luthers ideas needed to be considered more carefully, suggesting that the issue should be decided in a council of the German Church.This idea was popular because of its appeal, and Fredrick was present ed as a reasonable man. All of this work done by Fredrick led to the strength and growth of the Lutheran movement, as it also increased his popularity. The support of the Luther princes was less of an influence on the spread of Lutheranism than the structure of the Empire, because the Structure of the Empire allowed these princes to follow Luthers ideas due to increasing gold particularism, and despite Fredricks role playing a significant part, it is still on a little scale than the structure of the undefiled empire.Finally, the appeal of Lutheranism meant that he gained popularity rapidly. This is partially to do with the failure of the church in the early 16the century, and increasing hostility due to clerical abuses, such as Simony, and poor quality of inelegant care from peoples parish priests. Luther highlighted these problems with the Church and therefore people supported Luthers ideas of sola scriptura and sola fida. This increased popularity led to the strength and growt h of the Luther movement.By the 1540s peoples attitudes had changed, and as a whole extension of people had grown up with Luthers ideas around them it made it incredibly difficult for Charles to eliminate Luthers ideas, or prevent further spreading. The Diet of Regensburg in 1541 also saw a change in Charles attitude. Charles had decided military action was necessary to bring Luther supporters back into the Catholic Church, which highlights the size of the growth of Lutheranism, as he thought he needed to sort them out immediately.However things changed again in 1555 as Charles was forced to accept Lutheranism in the religious Peace of Augsburg where the impossibility of reuniting Christendom was finally recognised. It declared that, in for each one state there was to be one religion, either Catholicism or Lutheranism, and the princes were to decide, thus linking back to princely particularism again, and it marked a huge change for the religion of the empire.For the first times Ch arles accepts Lutheranism and does not try to prevent it. The appeal of Lutheranism was fundamental, because it resulted in support and without support Lutheranism would have never grown to the extent it did. However it does not seem as fundamental as the structure of the empire because it was such a large issue. In conclusion the structure of the government is a fundamental cause in the spread of Lutheranism because it has the largest impact because it affects the entire empire.The fact that Charles V had other priorities meant that he could not deal with or prevent the spread, but it did not encourage the spread in any way, the spread was encouraged due to the princely particularism that occurred because of the structure of the empire. whence the lack of Charles Vs attention was probably the least important contributing factor. Both the role of Fredrick and the other Lutheran princes and the appeal of Lutheranism result in the strength and growth of Lutheranism, therefore this is also an important reason, because if Lutheranism was not popular then it would have never have grown and spread.Consequently, even though there are important factors which clearly contribute largely to the spread, it is clear that the structure of the empire was the most important reason promoting the spread of Lutheranism because it encouraged princes to be independent and make their own decision, thus taking power away from the Emperor, and ultimately changing to Lutheran states.

Market research about Porsch Essay Example for Free

grocery store research close Porsch EssayPorsche commercialise explore Report RMIT University commercialise search Sem C 2012 3 I. Executive Summary Currently, a modus operandi of masses in Vietnam can afford sumptuosity mark off name rail political machines such as Audi and BMW. patronage the fact that gondola railway motor political machine expenditure in Vietnam ar three- convictions heightser than its original price, demand calculates non induct some(prenominal) deduction. The research objective of this research is tounderstand some the Vietnamese tar start share of Cayenne Porsche, their corrupt motives and usage, which require some(prenominal) the qualitative and quantitative randomness. The three research objectives we follow includingCustomers? perceptions? get? a? relation? amongst? their? ask? and? the? rail autos, some factors guests rec solely out front purchasing a simple machine including? the? role? of? simple machine? rela ted? to? customers? image? of? success,? their? characteristics? and? the? current? bm? in? the? marketplace and the occasions customers can physical exertion the rail gondola actuate and the way they take political machinee of it can affect their buying finis. Thus we used the combination of the on frontier concentre assemblage discussion, the experiment visual modality, the secondary selective cultivation depth psychology and the depth question in order to get the take aimed information.Firstly, some introductory information and backgroundof Porsche teleph wizardr are pre directed. Then the secondary research and literature review which include the Industry everyplaceview as tumesce as Company overview, the Sale and market and the Customer trend would provide the greater understanding coordinated comp peerlessnts intimately the auto market. Next, the Qualitative research is taken place with the use of Online Focus mathematical group intelligence (getting the responses from opulence machines? users? on? the? website? Otofun),? the? Secondary?Data analysis and In-depth? interview? which? together? obtain? the? group? a?greater? understanding? about? the? luxuriousness? cars? target? market,? their? buy decisions and usage. Besides that, the Quantitative research is activated with the conduction of the experiment inspect, dealing? with? the? statistic? in? order? to? derive? our? catchings? and? understand? much? about? the? luxury? car? brands? consumer? trend and experiences. After collecting data, the group whole kit and boodle with the SPSS software to transfer the information found from the survey and interview and consequently? export? chart,? graph? and? data? tables? in? order? to? get? the? result? (the? output)? and?interpret? them.?Finally,? the? groups? members will appraise data collected and formulate the conclusion for the information researched and evaluated in distributively stage of the research, in order to wait on the research questions as well as provide short-term and long-term recommendations for the Cayenne product line to get the competitive advantage in the market. Porsche Market Research Report RMIT University Market Research Sem C 2012 4 II. Introduction and background Over the last 60 years, the Porsche Holding Salzburg is the largest and most successful military strength automaker pipeline company in Europe.Today, Porsches roster is kinda wide-ranging and now even contains a luxury sport car, the Cayenne. Porsche Cayenne was elected? by? MotorTrend? to? be? the? SUV? of? 2011.? Absorbed? by? modish? Porsches? design,? Cayenne? attracts? attentions? by? the? look? of Safety, Elegance and Gentlemen. According to AutoVina, experts said that Cayenne, with lavishly class, appropriate internal forces and la study? engine? V6,? is? a? SUV? that? best? suit? with? Vietnams? transportation? circumstances,? while? still? serve? the? needs? of? class? clients.The research s tudy is conducted to find to a greater extent opportunity in Vietnamese luxury car market, specifically understanding deeply Vietnamese customer as the key to ensure further product in Vietnam. III. Secondary research and literature review 1. Industry Overview Vietnam is considered as one the countries that has the fas discharge evolution economy. Since 1986, Viet Nam moved from planning economy to free trade and this policy brought the fastest development in Vietnam economy, be in the Asia area. In 2007, Vietnam had also joined the World Trade Organization and this milestone opened the reinvigorated era for Vietnam economy and trade.Since then, some(prenominal) importers appeared and put a step onto the automobile market which was just in the initial stage. Despite the broad(prenominal) rate of trade deficit, decreasing purchasing power and rocketing inflation, the luxury car sales has still risen. Besides, limiting the loan rate and increasing interest policy from Central s avings bank would non demonstrablely influence the Vietnam luxury automobile market. According to Mr. Laurent Genet, the CEO of Automotive Asia official? Audi? importer? in? Vietnam? Our? target? customers? are? the? ones? who? do? not? put one over? financial? c oncerns.? For? them,? a? car? is? the? reputation,? favorable? fructify? and? investment. ?Following this sustainable tendency, many luxury automobile importers are extremely optimistic about this sweet-flavored yet potential market. 2. Sales Market Developing economy, increasing population and improving standard of animate are main factors which succor oneself rocketing Vietnam Car sales in? recent? years.? According? to? the? latest? reveal? of? the? Vietnam? motorcar? Manufacturers? Association? (VAMA),? sales? in? September/ 2012 increased by 9%, reaching 7660 vehicles nationally. However, the legal age of short letteres, forecast that by the end of the year, the market will lonesome(prenominal) consume less than 95,000 vehicles.At the identical time, VAMA statistics has just announced that in the first nine months, sales were down 38% compared to the same degree last year. One of the biggest recognizable reasons is due to the? governments? contradictory? policies,? which? is? rises? in? fees? and? taxes? policies.? According to VietnamNet, at least nine types of taxes and fees spend a penny been imposed on car owners which narrows the automobile sales. Do Huu Hao, Chair of the Vietnam Automobile Engineering? Association,? former? Deputy? of? Industry? has? recently? stated? that? If?Vietnam? does? not? make? a? discovery? in? its? policies,? its? automobile? industry? will? never? be? able? to? develop. Porsche Market Research Report RMIT University Market Research Sem C 2012 5 3. Customer Trend Referring? to? Personal? Finance? observe? of? Nielsen in 2011, Hanoi commonwealth adore luxury product such as sport car or mobile phone? and? easily? got? attracted? by? them.? They? willing? to? pay? high? price? for? luxuriant? products? and? believed? that? purchasing? and? consuming them are economic investment. As studied in the transnational Marketing inspection written by Lien Le Monkhouse, Bradley R.?Barnes,? Ute? Stephan,? (2012),? Hanoi? tidy sum? can? be? reflected? as? the? mental? of? person? who? highly? appraise? saving? face,? and? consequently? know? high? insights? of? the? extended? self-component? as? well? as? the? conspicuousness? dimension? of? luxury.? Dis also, the Saigonese moreover bought things when needed. They think high-class? well-behaveds? are? for? boasters,? and? theyd? just? go past? on? necessary instead of boasting pop the questions.Accordingly, Vietnamese consumers? are? aware? of? the? financial? crisis? yet? its? easier? for? high- end name brands to attract northern clients and for southern clients, enterprises should differentiate business strategies and products to meet all demands. Nowadays, a numberof slew in Vietnam can afford luxurybrand name cars such as Lexus and BMW. Despite the fact that car outlay in Vietnam are three-times higher than its original price, demand seems not keep any deduction. In? their? daybook? Business? Strategy? Series? (2009),? the? authors stated? that,? for?Trends,? at that place are differences in trends these days. People want safety, fast, sexy, save economical cars.? Therefore,? Efficiency? becomes? one? of? the? newest? major? trends.The second run-up? is? to? personalize? your? style.? For? example,? men?who turn in speed and sport conventionally dream about a top-gun car at least once in their disembodied spirit. The third run-up? is? Safety,? and? making? cars? more? safety? is? a? permanent? trend? (like? Lexuss? pre-collision). Last but? not? least? is? Entertainment,? because? anybody would be so pleased as they have a bottle of wine chilled in the mobile refrigerator inside their luxury car.IV. fuss control Marketing problem Res earch Question Research Objectives Hypothesis What Vietnamese market separate should be targeted? (Target segments) Will customers choose the Cayenne? How do the answers to above questions differ depending on demographic group (age, income), psychological (social class, lifestyle and spending on household) and behavioral (bene works and usage rate)? Who are the best prospects?To measure purchase intentions, their lifestyle and perception in order to find out is there a relation between their needs and the car HO Having Luxury cars is independent from periodical income over 36 billions. H1 Having luxury cars is associated with monthly income over 36 million VND. HO The people with high social class do not tincture the luxury car go throughs the need to taste life. H1 The people with high social class feel the luxury car fulfills the need to enjoy life and make the enjoyable life more completed. Porsche Market Research Report RMIT University Market Research Sem C 2012 6 How and Why do they purchase a luxury car? (Buying motives) How the performances of Porsche Cayanne affect people? Which factors will customers consider most when choosing a type of car except the budget (the interest or family benefits)? What extent do customers think a luxury car is a status symbol for successful Vietnamese people? What can be the channels they get information? What can be the proper time in their life they consider to buy a luxury car? Will the opinions of their friends/colleagues affect them?To measure the purchase intentions. Understand what factors affect the purchase decision, the reasons and time a customer will buy a car. Also to determine how and what a customer consider before making the purchase. Ho Different age groups have the same opinion about the avowal that? luxury? cars? create? good? impressions? on? separates H1 Different age groups have different opinions about the statement that? luxury? cars? create? good? impressions? on? other(a)s Ho On? hone st,? people? do? not? outfit? with? the? statement? that? Luxury car is a symbol for successful of most Vietnamese customer. H1 On average? people? agree? with? the? statement? that? Luxury car is a symbol? for? successful? of? most? Vietnamese? customer? Ho Customers still buy a luxury car irrelevant with the characteristics with which they describe themselves. H1 Customers do not buy a luxury car irrelevant with the characteristics with which they describe themselves Ho It is not great to have my car the newest car in the market that few people owns it. H1 It is important to have my car the newest car in the market that few people owns it Ho Family? members? opinions? do? not? affect? the? decision? making? of? choosing a car H1Family? members? opinions? affect? the? decision? making? of? choosing? a car How do customers use a luxury car? (Usage) What can be the perceived benefits they like when using the car in terms of speed, upgraded safe systems? In what kind of occasion the y prefer having a luxury car (business and motley of location? ) To determine customers? lifestyle and usage. Understand the ways customers use the car about. Measure Ho Consumers do not think that it is important to upgrade the new good developments. H1 Consumers think that it is important to upgrade the new technical developments.Ho The bank line requirement is not the purpose for buying the car (mean =3) H1 The job requirement is the purpose for buying the car Porsche Market Research Report RMIT University Market Research Sem C 2012 7 the birth between the car which suspensors to reflect their prestige. H0 Customers do not like to travel by their luxury car H1 Customers like to travel by their luxury car V. Methodology 1. Qualitative 1. 1 Online Focus Group Discussion (OFGD) We raised online focus group on Otofun. net forum because we can easily find people who have ability to own a car or have knowledge about car from the famous car forum.In Online focus group, respon sives can feel free to express any their opinions without em hold onrassing or awkwardness due to undirected discussion. Many current users of luxury car brands in the forum were happy and willing to respond clearly to our topic after all some hours since we have posted it. We received nearly 120 comments from nearly 15 members of this forum. So, we got many detail and clear information from that sharing. Some responders in the forum that even actively give us their mobile number for discussing their deeper information since they think their opinions, ideas cannot be completely reflected through the online comments.However, some people merely answer what was asked by us (the topic owner), so it is quite difficult to expand the information and ask more questions and? because? they? are? seem? lazy? to follow the topic. One more problem with OFGD is besides some members who are willing to help us, some them do not answer the questions and just joke around about the topic. Question S imilarities Differences evaluation Q. 1 Why do you want to choose a luxury car brand? Their? images? improvement when choosing luxury car brand. Belief? in? cars? safety? and? gauge? based? on? the brand reputation and long-term business establishment.Most respondents believe that consuming a luxury? car? is? a? way? for? them? to? highlight? their social go down to surrounding people and translate their success. So, if they have enough money, they actually choose a luxury car brand to purchase, especially business people. Q. 2 How do the family factors affect your car purchase? Not concentrate much on the family factors. When choosing a luxury car brand, people tend to focus on the Some respondents who are married and have children see family factors as a small or medium concentrated factor because they can have more than a car which can be separately used for family factor and.Briefly, most respondents do not think the family factors affect completely their luxury car brand consuming. Most of them tend to be affected by other individual factors. Porsche Market Research Report RMIT University Market Research Sem C 2012 8 individual image or personal factors individual factors. Q. 3 What do you think about Cayenne? Porsche brand? Cayenne style and design is more appropriate to elder people, who are more than 40 years. Most young wealthy people may not choose Cayenne although it is a luxury and unique car? brand.? They? think? Cayennes? design? is? not fashionable and jazzy for young drivers.So when people purchase a luxury car, they do not only focus on the image of car brand, but also the design, style and performance of specific car to fit to their style. 1. 2 Secondary Data Analysis Secondary? data? is? used? for? Fact? finding? purpose? to? understand? clearly? about? the? reason explaining the behavior of consumers who owns a car, explain the outcome of quantitative resources and gauge the market potential or target segment for Cayenne car line of Porsche. TNS, AC Nielsen and International Marketing Review are high authority, as these three legal market research agencies.? These? companies?major function is to provide the research about the market. We will also use famous online newspaper such as Vnexpress and Vietnamnet for searching the updated news. Moreover, it must be blameless, objective, right time and cost benefit. 1. 3 In-depth Interview reasonableness interview is an effective interview that allows researchers to discover high amount of information needed about customer behavior. Here, the team conducted depth- interviews with 6 people who own Luxury cars to know more about their consumption and usage. These people are full-time manager positions, around more than 35 years old, already married and operative at different areas such as Airlines, Baking, Medical science and Auditing Logistics. On average, their estimated gross income is above 30,000USD.The assume numbers are not revealed. These people are open -minded to share their thoughts during interviews. Some of them have more than 2 luxury cars. One team member has a close relationship with these people, hence they are very willing to help us. In fact, all respondents use car to drive to work every day because they believe it can create a good image in front of their customers and business partiallyners.In other hand, when asking about the perceived benefits they like most when using a luxury car, every respondents agree that the personal convenience and comfortably they received from their luxury car are much more valuable than just for showing off. Furthermore, most interviewees think Cayenne product category is competent for their age. However, respondents said the style of Cayenne is classical and powerful, it may suit with someone in high-class but classic in style. These Porsche Market Research Report RMIT University Market Research Sem C 2012 9 opinions help researchers in discovering the potential targeted Vietnamese cu stomers for Cayenne product line.Finally, most respondents shared that they would like to try a new brand for the next time purchasing car. Thus, researchers need to focus and catch opportunities from those potential customers in order to make them become their customer. It is undeniable that thanks to the interviews, our team had more knowledge to modify the survey questionnaires and provide proper explanation for the outcome of quantitative research. 2. Quantitative research 2. 1 Survey This exteriorize utilized survey as data collection tool, and chose cross sectional study as survey method.To generalize unknown problem and relevant data, survey is considered as the most sufficient due to its? quick,? inexpensive,? efficient,? and? accurate? means? (Zikmund Babin 2011). In addition, cross sectional study helps to find out the in-need representational information about the chosen market- car? industry? in? general? and? Porsches? market? in? particular? (respondents? bearing? a nd? behaviors)? at? a? single? point? in? time.? Data? collection consisted of personal interview and self-administered questionnaires (mail survey). compendium information via conducting survey is indisputably to have several forms of errors.To preserve the quality of the survey, before starting to launch the actual interview, the team had gone through the pretesting process with classmates and asking for lecturers? advices.? The? corrected? final? interview questionnaire contains 11 structured and 1 unstructured questions (see Appendix 1), which are happened to be all straightforward (undisguised questions). Since each team member individually contacts every participant, we could explain them any confusing questions hence it ensures that the survey has been through with(p) by the right target segment and since we individually contact them, they realize the seriousness of our work and more willing to put effort in answering the questions.Therefore it significantly helps us elimin ate respondent error. 2. 2 Sampling The interview process was administered to a broad range of potential target segment (n=104). Compound interviews were planned with respondents in order to produce more in-depth data collection and opportunities for complement. It took us one week to complete? the? survey? process,? as? each? member? contacts? with? their? parents? friends? who? already? own? a? car? or? request? our? RMIT? friends? parents to complete the survey.For the purpose of diminishing random sampling error, we mostly focused only on people who already have car, high income and have credible social status. For example questionnaires had been sent to qualified and high-positioned employees of Vietsov Petro Ltd, Trustbank and Indo China airlines. 2. 3 Instrument Data collection consisted of personal interview and self-administered questionnaires (mail survey). As it provides many advantages such as geography flexibility, low cost, standardized questions and time-consuming, we can collect the relevant data from targeted respondents.Generally, there are 7 sections containing 12 small questions in this questionnaire. All the questions are diverse, spreading from simple- duality, determinant-choice questions to filter questions and likert scale. arm Iis filter questions in order to identify respondents who meet precedent criteria. This section collects data? about? respondents? situation? whether? they? own? or? Porsche Market Research Report RMIT University Market Research Sem C 2012 10 desire to have a car. Section II and III apply simple dichotomy and determinant choice to collect information about respondents? demographics such as gender, age, kids and income.This can be seen as using Funnel Technique which requiring general information before leading to more specific questions. In Section IV, semantic differential scale is used to help illustrating the comparison of respondents? placement? towards? Porsche? and? one? other? brand.? Based? on? thi s? part,? a? further? image? profile? made? from? the? comparison between Porsche and another brand will be built up. From section V, Likert Scale is applied. These questions are lively to the survey as they gather information about purchase motivations from different perceptions, usage purposes and personal image.These questions help figure out what authentically? drives? respondents? attitude? and? behavior. Moreover, understanding exactly their lifestyle, desire, and purpose? may? help? the? researcher? take? a? closer? step? towards? respondents? mind? then? form? a? better? strategy.? The questions are standardized, short and simple with specified structure that would avoid complexity and ambiguity. Besides, there are also multitude of? options? which? may? avoid? leading? questions? and? making? assumptions. VI. Survey impart 1.Actual Sampling The sample size of survey questionnaire is 104 people. However, since we only want to choose the people who already own a car, ther e are 100 people reach this standard since other 4 people merely intends to buy a car. As aforementioned, our team aims at individuals who have a high possibility to possess a car, therefore the percentage of respondents owing a car counts for 96% of sample size. The survey result also reveals that the proportion of people has the income from 36 million VND to above 63million VND counts for65 %of total respondents and only 14. 56 % of them earns lower than 16 million VND per year.Since it can be unreasonable that people earning 16 million VND cannot own a car, but the reason could be they are RMIT students who cannot purchase a car by themselves, but their families have strong financial power so they already drive cars as a main vehicle. 2. Resul t analysis Research objective 1 Customers? perceptions? create? a? relation? between? their? needs? and? the? cars Question 1 Do the monthly salary affect the need of having luxury cars? HO Having Luxury cars is independent from monthly inc ome over 36 millions. H1 Having luxury cars is associated with monthly income over 36 million VND. Porsche Market Research Report RMIT University .Market Research Sem C 2012 11 Results Firstly, the bar graph shows that most of the respondents have a car willpower. These cars are mainly from many popular car brands, namely Audi, Acura, Toyota, Mercedes, cut through, BMW, Chrysler, Lexus, Chervolet, Nissan, etc. In contrast, there is a small percentage of 4. 81 not available, presenting for those did not answer the filter question. However, in overall, the study has met the quota of 100 respondents, having cars, as it shows a wide range of the car brands. Toyota seems to bethe most preferable brand since ittakes themost proportion sincethe graphs represents the highest percentage of 27.88 is gained by those, owning Toyota cars. The runner up is Ford with 10. 58%. The line chart represents the respondents, having monthly income above 36 million VND mostly have an ownership every kin ds of cars, from middle cars such as Subaru or Kia to high-class cars such as BMW and Audi. For example, based on the chart, respondents, owning either BMW or Lexus or Mercedes or Honda that have the income above 63 million have lesser respondents, compared to those driving Toyota. Furthermore, those using either Audi or Acura have an income under 16 million.Thus, it strongly supports for the statement that luxury cars independent from monthly income over 36 million. Secondly, based on this Chi-square test, even though there were more fecund people own luxury cars than low income train people (21/67= 31% rich people own luxury cars 7/36=20% average low income level people own luxury cars) this difference is not statistically significant according to the chi square test (test statistics = 1,675, degree of freedom= 1, p-value=0. 196 0. 05). Therefore, it can be concluded that it do not reject H0. On the other words, having luxury cars is independent from monthly income over 36 milli on. Explanations.Porsche Market Research Report RMIT University Market Research Sem C 2012 12 It can be explained that the desire to own a car can be affected by many other factors, such as whether it is relevant to the customers? characteristics or fit with job requirement (referred to the next objective) therefore even people who have high income still do not choose a luxury car. In addition, there is a noticeable problem here, which is about the respondent error since the income is a sensitive question so some of them have the tendency to choose a higher range than the actual income or vice versa.Question 2 How do the people with high social class feel the luxury car fulfills the need to enjoy life? Ho The people with high social class do not feel the luxury car fulfills the need to enjoy life. H1 The people with high social class feel the luxury car fulfills the need to enjoy life and make the enjoyable life more completed. Results The bar chart indicates that the group of peo ple with high social class also mostly disagrees with that idea, counting for more than 12. 5% even though the amount of people who agree also counts a certainly high rate which is around 8%. Based on the Car-fulfill-life.Crosstabulation, most of the high social class respondents agree that luxury car could not help fulfill their need to enjoy the life. This difference is not statistically significant according to the chi square test (test statistics = 1,771, degree of freedom= 1, p-value=0,183 0,05). Therefore, we do not reject H0. It can be said that the people with high social class do not feel the luxury car fulfills the need to enjoy life. Explanations From the data collected, the car purchased is compatible with the owners? living? standard.?From? the? bar? chart? in? Q1,? successful? businessman with high monthly income above 36 million tends to own a luxury car brand. However, on the other hand, a luxury car somehow does not really take high position in their perception of life fulfillment. This can be explained that the Vietnammese high-class? peoples? perception? is? quite? different? to? the? general? materialism? tendency among Vietnam society. According to ThanhnienOnline article, the real global billionaires do not really stick with materialism containing luxury car, house.. as common thinking of many Vietnamese people. To those people, car is only a mean of transportation, not a demonstration of their richness and success.This tendency also affects a part of VietNam high-class people and gradually forms a different perception among those successful and wealthy people. Recommendations As what have been proved, there is a gradual changing in Vietnam high-class customers which may put luxury car sales at risk. Taking this in consideration, Porsche should launch campaigns focusing on different aspects of luxury car image such as quality, durability, Porsche Market Research Report RMIT University Market Research Sem C 2012 13 service and loyal cus tomer incentives.A luxury car does not only bring a high-class outlook and position but also provides the best quality and many other advantageous incentives. Porsche must demonstrate that it deeply understands this insight, that it knows the car is not just a vehicle, it sticks with successful moments in their biography and with happy moments with their families. By recognizing and conducting? strategic? plans? on? time,? Porsche? may? affect? targeted? customers? perception? and? change? their? behaviour? in? more? positive ways. Research Objective 2 Some factors customers consider before purchasing a car including the image of car related to their image of success, their characteristics and the current trend in the market.Question 1 How customers evaluate Porsche compared to other three competitors (BMW, Audi Mercedes Benz)? Results To clarify, the study has been conducted through the use of ranking Porsche, presented by the red line in the graph and other brands, including BM W, Audi and Mercedes, presented by the blue line, for each of 9 attributes, namely performance, safety, luxury brand image,? drivers? image,? prestige,? elegance,? desire? of? the? updated? edition? of? car? model? (desirable),? uniqueness? of? car? accessories and level of equipment. The value in the graph has been calculated to the mean for each attribute.Overall,? the? graph? figures? out? Porsche? is? believed? that? the? car? can? be? raised? the? car? drivers? social? status? which? is? representative of luxury? brand? image,? drivers? image,? prestige? and? elegance.? To? illustrate,? the? attribute, gaining the highest mean is the image of the driver with the mean around 4. 8, compared to other brands with the mean around 4.Thus, there is a significant gap between Porsche 3. 6 3. 8 4 4. 2 4. 4 4. 6 4. 8 Other luxury brands Porsche Porsche Market Research Report RMIT University Market Research Sem C 2012 14 and one of the other car brands, which is 0. 8. Moreover, in the co mparison of prestige, there is a magnificent gap between these car brands which is 0. 2.This is because the red line gains around 4. 4, while the blue one is approximately 4. 6. However, in the comparison of desirable, Porsche is underestimated with the mean near 4. 1, whereas, the other one is approximately 4. 6. This can be explained that there is not much updated version of Porsche Cayenne in recent years. Besides that, most Vietnamese customers are a bit interested in SUV market, not quite much as other foreign market.This can be proven that not much Cayenne models are available in Vietnam much, for example, Cayenne S, Cayenne S Diesel and even Cayenne Turbo S. Explanations In the social image comparison, all the participants of OFGD agree that current Cayenne models raise the image of the driver.? This? also? supported? for? the? question? no.? 2? that? different? age? groups? have? same? opinion? about? the? statement? luxury? cars make good? impressions? on? others.The graph shows there is no much difference between Porsche and the other brands towards performance, safety, uniqueness of car accessories and level of equipment. This can be explained that the cars chosen for the comparison are premium cars. Based on both OFGD and in-depth interviews, most of the participants acknowledge that premium cars have to meet the certain requirements about safety, performance, its uniqueness of the accessories and the high level of equipment.Recommendations It is recommended that press releases for the updated version of Cayenne should be widely introduced to be launched. This is because this is the opportunity that can enhance the brand awareness of Porsche, especially Cayenne model.Question 2 Do the customers in different age groups similarly care about the impression they have from other people while driving a luxury car? Ho? Different? age? groups? have? the? same? opinion? about? the? statement? that? luxury? cars? create? good? impressions? on? others H1? Dif ferent? age? groups? have? different? opinions? about? the? statement? that? luxury? cars? create? good? impressions? on? others Results Firstly, based on the graph, the age groups that have been surveyed includes under 24, 24-under 34, 34-44, 44-under 54, 54-under 64, and 64 and above.

Bill Recommendation Essay Example for Free

Bill Recommendation EssayIs it a proficient idea for those individuals convicted of armed looting to receive double the sentence that it is now? In my opinion the answer is no. Policy reservation in the field of criminal justice is extremely vital to society. Punishments can be very confusing in the fact of what is appropriate. What is too much and what is too little?There have been many studies that translate that there is little or no deterrent of horror such as armed robbery when the punishment is a long sentence to prison. The reason for this lack of deterrent is because the person who is committing the crime or crimes knows what is at stake, yet he or she chooses to commit the robbery anyway. This is because the gains of that robbery outweigh the prison sentence.The of import purpose of this bill is to stop or at least lessen the amount of armed robbery that is being committed by putting those who commit the crime behind bars for a lengthy period of time. This see ms like a good idea at first glance. However there is to a greater extent(prenominal) to this proposition. Lengthening the prison sentence is being used as a deterrent or to manifestly take the bad guys off the street for longer. This has not moveed in the past and will not work now. Facing a long sentence has not deterred robbery from happening.If prison sentencing was enough robbery would not be around in society especially not as frequent as it is instantly. check to a study d one by the FBI in 2006 447,403 robberies were reported to the police, which equals out to a rate of one robbery per minute in the United States (McGoey, 2014). The punishment for robbery can be up to 25 years in the United States. Doubling that and making the sentence 50 years will scarce make any change in the robbery rate. If anything it would just cause the jails and prisons tobecome overpopulated quicker, costing taxpayers more money.Bill RecommendationThere are more effective ways to address a crime than make the punishments more intense or longer. The classic school of criminology is what I base my recommendation on. In the late 1700s, which are the time that the classical school came about, the punishment for crimes was extremely cruel and would be seen today as barbaric. Cesare de Beccaria and Jeremy Bentham played a tremendous role in the theory of criminology and criminal justice today would not be where it is without them. Their main focus was to lessen the harsh punishments implemented by the judicial clay at the time (Schmalleger, 2012).Cesare de Baccaria believed that preventing crimes would benefit a society more than punishing someone who committed a crime. This belief was the driving force of the classic school of criminology. He believed the punishment should fit the crime for instance theft should be punish through the use of fines and crimes that cause personal injury to be punished by corporal punishment. This would, in turn he believed, prevent these cr imes from happening. Jeremy Bentham viewed crime a little differently than Beccaria. Bentham was viewed as a utilitarian. He believed that the punishment for any crime moldiness be that of the greater good for the community. Basically stating that any pain being used as a punishment towards an offender must be justified to benefit the good of the society.Modern criminal justice still holds its foundation in that of the classic school of criminology. Having said that, long prison sentences do act as a major deterrent for many criminals, but poses a major conflict of ideas to that of the classic school of thought due(p) to the fact that crimes are committed based on free will and rational thinking.There are Bill Recommendationmany factors such as emotional instability in s explosive moment, and mental and physical disorders that a longer prison sentence simply would not abolish. There is in addition the very likely chance that medicates and or alcohol is involved.If the offende r is being driven by an colony nothing, surely not a longer prison sentence is going to persuade his or her last (Schmalleger, 2012)With all of that being said, the answer to decreasing crime, more specifically armed robbery, a longer prison sentence is not the answer. The question at hand is what is the answer? This is a question that is going to be debated as long as crime is resent in the population. Juvenile criminals usually mature into great(p) criminals, so perhaps putting more criminal emphasis on juvenile crime must be done. In addition to everything, it is well known that drugs are the foundation of many crimes. Drugs are obligated for many thefts and robberies, and more time behind bars is not going to make a drug addict think twice before robbing someone. More emphasis needs to be put on the war on drugs and alcohol addiction. Put the taxpayers money to good use by stopping the dot of drugs, not on paying for more people inside if jails. Lets stop the robberies from happening.ReferencesMcGoey, C.E. (2014). Robbery Facts Violent abuse Against Persons. Retrieved from http//www.crimedoctorSchmalleger, F. (2012). Criminology Today An Integrative Introduction (6th ed.). Retrieved from The University of Phoenix eBook Collection database.

Philosophy on Guidance and Classroom Management Essay Example for Free

Philosophy on Guidance and Classroom Management EssayMy philosophical system on guidance and schoolroom management includes the ideas that as an educator I am responsible for providing an surroundings that allows apiece child to explore their testify innate curiosity. NAEYC Standards states in visualize to promote child increase and learning an educator must be knowledgeable and understanding the multiple influences on first development and learning. Using developmental knowledge to create healthy, respectful, supportive, and challenging learning environments for young children in which I testament provide an environment that exhibits compassion, that is secure, caring, and a stimulating atmosphere in which to grow and mature emotionally, intellectually, physically, and socially. I leave behind allow children to become responsible members of the community by using strategies such as positive matter and democratic principles. I pull up stakes demonstrate to the child ren how to become responsible for themselves as soundly as their own learning. I will present syllabus that involves the interests of the children and drop learning relevant to life. This will be operated done thematic units, projects, small group activities as swell up as hands on activities and individual assignments in order to make the children active learners.STANDARD 2 BUILDING FAMILY AND COMMUNITY RELATIONSHIPSIt is my responsibility to ensure parents that the classroom will promote a positive learning experience they will receive a enchiridion that will provide detailed information on policies and procedures. I will provide a curriculum that demonstrates meaningful experiences that respond to the childrens strengths, interests and needs. I will provide memory access to information (such as a class website) and newsletter rather than acting as the primary source of information. Students and parents will be provided with access to hands on activities that will allow adeq uate time and space to use materials that reinforce the lesson cosmos studied for an opportunity for individual discover and construction of knowledge to occur. Parents will have an opportunity to history conferences for face to face interaction three times within the school year. Based on NAEYC succor standard, which states to build family and community relationships, Based on NAEYC second standard, which states to build family and community relationships, there will be an open door policy that will allow parents to interact with his/her child during the course of the day as well as special pop in visits.This will not only allow the parents to tone a part of the educational program but will also show their children their interest in their learning. In order to promote the most supportive classroom for childrens healthy development I would incorporate three components which would help to ensure continuity in childrens development developmentally provide curricula, parents and sc hool collaboration, and community support and services provided by social service agencies building supportive relationships with parents will influence these three components, this will help parents understand and sanction what is being taught. It is important that a well functioning classroom be aligned with the NAEYC standards. A classroom instructor has an ethical responsibility to the children.The teacher must recognize and respect the unique qualities, abilities and potential of each child. It is imperative that support is given to each child allowing them to play and learn in an inclusive environment, one that meets the needs of children with and without disabilities. Teachers also have a responsibility to the parents. Teachers should develop relationships of mutual trust and create partnerships with the families that are being provided and educational service. Teachers should always make every effort to communicate effectively with all families in a language that they under stand. As well as inform families about the nature and purpose of all assessments that are used with their children. In regard to providing information about injuries and accidents, as well as risks of exposures to communicable diseases that might result in infection, the teacher will notify parents in a timely manner through verbal communication, flyers, and classroom postings.A classroom that is built on a solid foundation has dynamic classroom management techniques, showers their children with an copiousness of love, as well as respect for families is a classroom that also follows Developmentally Appropriate Practices describe by the National Association of Education for Young Children (NAEYC). Based on the Developmentally Appropriate Practices behave forth by NAEYC, in regards to educators within the preschool-primary spectrum the goal is not for children to learn primary grade skills at an earlier age it is for their teachers to take the first steps together to ensure that y oung children develop and learn, to be able to acquire such skills and understandings as they progress in school.ReferencesLombardi, J. (1992). Beyond transitionEnsuring continuity in5 early childhood services. ERIC Digest. Urbana, IL ERIC Clearinghouse on Elementary and Early Childhood Education NAEYC.org

Psychological Critical Perspective Essay Example for Free

psychological Critical Perspective EssayThe utilization of a psychological critical placement in literature entails the utilization of a specific psychological perspective to be used in the assessment of the various elements within the text as they atomic number 18 related to twain the author and the think audience of the work. Bernard Paris (1997) states that the use of psychology in the analysis of a literary text enables us to understand the behavior of characters in literature from the past, to enter into their feelings, and to enrich our knowledge of ourselves and others through an understanding of their privileged conflicts and relationships (p. xii). In line with this, what follows is a psychological analysis of the examples of life and death in Sophocles Oedipus Rex and Susan Glaspells Trifles. at heart Sophocles Oedipus Rex, the psychological re pass onation of death is evident in the representation of the sphinx. The sphinx, as a mythical creature, represents su rprise and death. In its many versions, the sphinx may be say to be a representation of perplexity in its employment of riddles in its interaction with human beings.Furthermore, it may be said to be a representation f death since it is depicted as a creature that brings death or at least ruinous luck or misfortune to those who cannot solve its riddles. In Greek mythology and drama, this creature is depicted as a brute with a feminine gender. Though generally regarded as an unhappy monster, the sphinx also serves as a emblem of femininity, power and confusion. In Sophocles Oedipus Rex, one may infer that in Greek tragedy, sufferings and tribulations are intertwined with the heros existence.To a certain extent, one may say that in the case of Oedipus Rex, the sphinx defines the existence of Oedipus his being a hero, so to speak. The same holds true for the sphinx. In other words, the hero and the villain define each(prenominal) others being. Note for example that within the text itself, Oedipus existence is intertwined with the Sphinx in the sense that the Sphinx and hero are twin-born. In terms of its monstrosity, the sphinx is depicted in many ways. These depictions are as follows.In Oedipus Rex, she is depicted as a singing sphinx that has permitted the oversight of dark secrets as well as a winged maiden with crook talons who sang darkly. Oedipus incapacity to discern both the oracle at Delphi and the true nature of the sphinx and its closeness to himself present us with a rather different view about human nature and the ancient Greeks tactile sensation in fate. The sphinx reminds us of two things. First, it reminds us of our inability to fully know ourselves because of human natures enigmatic character.Second, it poses significant questions with regards to human emancipation and our capacity for choice. In other words, it toys on the idea whether freedom and choice are mere illusions that human beings would like to think that they possess when in fa ct, they do not. inwardly this context, life and death are represented within Oedipus Rex in such a way that it places stress on the difficulty of discerning the conditions of life. Such a difficulty is mirrored in the characterization of the Sphinx as well as the Sphinxs relation with the hero of the text.As opposed to this, Susan Glaspell portrays life and death other than in Trifles. Trifles recounts the tragedy that occurs within marriage during instances wherein there is an absence of homosocial dimensions in a womans life. Within the text, life and death are represented in such a way that they are made to be seen within the context of a masculine gaze. The reason for this lies in the subjectivity of the portrayal of both freedom and objectivity within the text. Consider for example the case of Mrs. Hale and Mrs. Peter who both tried to conceal the evidence of Minnies crime.One might note that such a finale mirrors a certain amount of freedom on both characters part. Both c haracters may be said to possess freedom in the negative sense that they may choose to omit specific tuition that they have however the subjectivity of this freedom is evident if one considers that the psychological reason for omitting such an info may be traced to their embeddedness within a masculine point of view that requires them to maintain the existence of bless within their immediate surroundings.Life and death, within Trifles, may be said to be determined by a patriarchal point of view. Such a point of view, however continuously contradicts the feminists perspective as can be seen in the controversies that arose as a result of Minnies death.References Bernard, P. (1997). Imagined Human Beings A Psychological Approach to Character and Conflict in Literature. New York NYU P. Glaspell, S. (2003). Trifles. Np Thomson Wadsworth. Sophocles (1991). Oedipus the King Oedipus Rex. Trans. George Young. London Dover.