Walt Disney Mission Statement - 663 Words

MISSION AND VISION A vision statement represents the overall goal or purpose of the organization and is described with a global or high level order of words. The statement should be original and peculiar to the organization written in concise terms that are both attractive yet realistic. These statements represents the ideal state of affairs, identifying the future position of the business that the staff are committed to. As for the Walt Disney Company, the vision statement is â€Å" To Make People Happy†. Note that the statement is concise yet broad in its intent. Some might argue that the vision is too broad in nature and difficult if not impossible to measure. Never the less, it represents the global direction of that company, in this case†¦show more content†¦4. Concern for public image â€Å"We seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world†. From this line, its shows that the company is concern about the public image as they trying to come out with creative products together with the memorable entertainment experiences to the customers. 5. Market To provide the worldwide service with no borders. Competitor’s Mission Critique: Based on the competitors’s comment about the Walt Disney Company, they agreed with the mission statement of the company. For me, the mission statement is suitable for Walt Disney Company. The mission statement for the Walt Disney Company is rather lengthy but basically addresses the purposes of a mission statement. The statements are separate but connect the action to vision. When preparing the mission statement, it is helpful for the decision makers to consider: (1) what is to be accomplished to translate vision into action, (2) how the activities will be carried out, and (3) for whom are these actions geared. Creating the mission statement generally represents internal actions designed to impact external groups. In other words, the statement represents those actions necessary to carry out the vision and focus on what is to be accomplished. A good mission statement reveals all the 10 mission statement components. These 10 components serve as a practicalShow MoreRelatedWalt Disney Companys Mission Statement1134 Words   |  5 Pagesof entertainment that the Walt Disney Company has created. Countless public relations professionals wonder, How can such a vast Fortune 500 company creates such intimate relationships with consumers? The answer is simple, The Walt Disney Company has a top of the line in-house public relations team that work tirelessly to create, implement and cultivate strategic PR campaigns and internal company policy that draws consumers into the gates of their empire. 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