MNC Enters India Term Paper Example | Topics and Well Written Essays - 2000 words - 1

MNC Enters India - Term Paper ExampleThe company is basically involved in selling quality post furnishing products and home appliances among others through various franchises and retail outlets. The best aspect about this company is that its products are not very costly and thus are preferably affordable. The company is responsible for attracting huge figure of consumers in its various retail outlets due to the deliverance of quality products to them and also complying with their requirements at large. It can be seemingly viewed in this similar concern that the company was able to attract around 770 million of consumers who visited various retail outlets of IKEA in the year 2012. The company has a amount of money of 338 stores and includes 154,000 co-workers (Inter IKEA Systems B.V., 2012).This part of the paper will entail the tracking of the exchange rate of Indian Rupee in relation to the US Dollar. It can be patently observed in this regard that there have been a lot of fluc tuations relating to Indias exchange rate. Presently, the value of Indian Rupee has locomote to a late record of 64 per dollar. The value of Rupee has been undergoing major turnarounds during the preceding two years due to the reason of weakening conduct of financial activities. It is even pass judgment that the value of Rupee can fall to as low as 70 per dollar which can create a major turnaround in the currency exchange rate (YCharts, 2013). The following pictorial representation shows that the level up to which the value of Indian Rupees has increased. From the start of the year 2013, the value of Rupee has fallen and this trend is continuing.On the basis of the above discussion, it can be affirmed that due to much fluctuations or variations especially in the exchange rates, the financial look into of the nation i.e. of India has been adversely affected resulting in generating financial downturns by a considerable