Marketing STRATEGIES REJECTED ocean Goddess Cruises, Limited (SGC) is obviously not accomplishing what it needs to financiall(a)y to obtain a fair part of the market. in that respect are a number of current strategies that bequeath be reconsidered and spurned. Segmentation The first of these strategies that will be rejected deals with divideation. Sea Goddess Cruises has not adequately considered enough segments in the market, which has been a major contributor to the lack of market share. SGC should eliminate all plans for monosegmenting. As stated in earlier reports, the segment that SGC is onerous to object (i.e. lawyers, doctors, CEOs, etc.
) is not large enough to make recollective profit. SGC must look at some other segments to a greater variety of passengers, which may then lead to counterchange magnitude market share and revenue. We have found that the current segment is far too narrow and complex. SGC may take to get wind and market more to the upper-middle path or middle class portion of the population. In...If you want to get a full essay, bless it on our website:
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