Consumer behaviour case- Bayer ibuprofen

Case: acetylsalicylic acid isobutylphenyl propionic pane Consumer behaviour # 1 what is acetylsalicylic acid aspirins contemporary w are sight? acetylsalicylic acid aspirin current product position is nonprescription analgetic pills. According to the text, in competition in the painkillers market, aspirin aspirin reign the aspirin market for m either(prenominal) years. In recent year, acetaminophen and isobutylphenyl propionic acid-establish bear upon fire-eaters concord taken over much of the market. By 1995, Bayer had less than 5% of the analgesics market. # 2 what are the benefits and risks..........this? Benefits Since Bayer has well reputation, they have the potential for high levels of smear lawfulness. Because disgrace equity is based on the product position of the nock, consumers who cull Bayers fool whitethorn assume that, spick-and-span Ibuprofen of Bayer volition have the same favorable features as their animated products. For slip I use t he acetaminophen most of time. eg, Tylenol for headache, toothache, flu, venous sinus etc I tint Tylenol has strength to pain reliever than sassy(prenominal) pain killer. If Tylenol introduce in the buff product eg, Tylenol for especially back pain or for some rude(a)(prenominal) any symptoms, I will try them. Risks Failure of new product can hurt all the products with the same bell ringer name. Consumer generalizes bad outcomes as well as good ones. If consumers live new Bayer ibuprofen doesnt have strength than other brand they wont trust Bayers other existing product any more.

Another risk is, there ar e lots of competitors in ibuprofen market eg! , Advil, Motrin which are popular and are attempting to mentioning their brand through numerous advertising strategy. Bayer may have to face difficulties in competing with them. Should Bayer do this? Yes they should do this because the Bayer has its own reputation & strong compulsive scope in the aspirin market. Their new product ibuprofen- based analgesic fits with the original product Bayer aspirin eg; the new ibuprofen can... If you want to get a full essay, value it on our website: OrderCustomPaper.com

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