Honda civic and habib masala mix consumer behavior report

2008LSEYasir Saeed, M. Omar Sardar, Tashfeen Warraich[CONSUMER BEHAVIOR FINAL]This report consists of twain increases, Honda Civic Reborn and Habib Masala go along with their f atomic number 18stuffing and communicational strategies increase with additional consumer fashion concepts fix in their print ads and in their target food trade segment. It is submitted to Miss Sara Hassan, instructor of Consumer Behavior, persona B, BBA ? II Lahore School of EconomicsMarketing dogfight ? Habib Masala MixProductHabib Masala Mix. A new diversification dodge into the foods sector of Pakistan by Habib rock oil Mills. Competitors for this point of intersection ar National, Shan, Ronaq etc. PriceSpecial introductory price of 20 Rs. Habib Oil Mills is victimisation market penetration outline to capture the initial market portion out. The competitors already gather in all over 20 Rs. Price, some charging 22 Rs. opus others 25 Rs. for the akin product. PromotionHabib Oil mills are exploitation traditional shipway of promoting their product via ATL and BTL methods. ATL includes Bill Boards and TV Commercials where ladies are shown dancing to the joy of readying and using this masala mix product. The food culture of Pakistan love by housewives fond of cooking is reflected in their TVCs. PlacementAvailable at every(prenominal) small full general stores to big sized retailers and strong salers of Pakistan, e.g Metro, Makro etc.

DemographicsAccording to Wikipedia, Pakistan?s 15-64 years of age(predicate) female population is erect over 46 million. This is virtually 56.9%. It is a huge market share and a big potential for Habib Oil Mills. Their main(prenominal) market are housewives and females. issue of these 46 million, at least 20 million are capable enough to bribe and impart this product. Target MarketMiddle kinsfolk to Higher Class. Targeted to those housewives/people who regard take over of cooking, quite of buying spices form the market, and oppress them to be made, this readymade product is operable for... If you want to get a full essay, effectuate it on our website: Ordercustompaper.com

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